What business uses does a blog have?

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URL: http://www.allcitysolutions.com/support/index.php?_m=knowledgebase&_a=viewarticle&kbarticleid=43
Article ID: 43
Created On: 08 Feb 2009 06:17 AM

Answer A blog is ideal for opening the lines of
communication between the business and the current and future
customers. Communication builds levels of trust that go far in the
areas of marketing and public relations. The blog puts a human face on
the company and builds trust. People are far more likely to purchase
products and services from other people whom they know and trust. A
blog is also a very powerful tool for improving search engine rankings
because of the keyword rich fresh content and the abundant incoming
links.