What value does a blog have for a business?

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URL: http://www.allcitysolutions.com/support/index.php?_m=knowledgebase&_a=viewarticle&kbarticleid=41
Article ID: 41
Created On: 08 Feb 2009 06:14 AM

Answer A blog opens up the lines of communication
between the blog writer and the reader. By becoming accessible to the
public, a business can be seen as more than simply a company,
but a group of real people. The blog provides a powerful element of
personal contact with the reader, building trust and confidence in the
business and its personnel.